A Remembrance of Pigswill Past

“Champagne quality without the champagne price.” The ad on the back cover of the first issue of Epic Illustrated (spring 1980) is a reminder of some of the worst mornings of my teenage life. My Champale moments led to a steady stream of neon vomit and a general sense that by drinking this “Extra Dry” or “Pink” pigswill I was no longer celebrating life but rather welcoming a kind of death... at least until I discovered Bartles & Jaymes. Oh, what a world of variety (of vomit) those wine coolers introduced to me!